It's common knowledge that working on existing content is the fastest way to get results.
But 95% of people do this without any kind of process.
They just go in and ... do stuff, I guess?
This is not scalable, and it's certainly not effective.
When I started working on existing content audits (which are a staple of SEO & content work), I didn't have any process either.
So I built one.
That went well, I got great results.
I built a team.
And I was faced with a challenge.
My team wasn't in my head.
I knew how to get great results and audit content, but I needed a way to teach it to others.
That's the reason I created the Content Forensics process.
This is the exact process my agency uses when auditing content for clients - to make sure that we can deliver quality results, consistently and at scale.
Now, so can you.
I've decided to make our Flowchart available to the public, with a user manual and all the necessary information to perform a world-class audit of your content.
The Content Forensics Process
My process revolves around analyzing URLs one by one to determine what needs to be done.
This takes me around 5 minutes per URL, so you can audit your content in very little time.
Here are the steps:
- Pull necessary data (optional but recommended) - Ahrefs, Screaming Frog, Analytics, Search Console
- Determine whether a page is valuable
- Follow the flowchart to make the right decision based on the data (different paths depending on whether a page is ranking on page 1 or not)
- Assign one or several actions to that URL
Repeat that process for every URL (apart from the data stuff, that's a once-off thing).
That will give you a straightforward plan with a list of pages to:
- Refresh (short, 1 to 2 hours update)
- Rewrite (full content overhaul)
- Merge (take several pages and make them one)
- Add internal links to (from other relevant content)
- Build links to (not for the faint of heart!)
- 301 and 404.
Get my world-class decision-making process to audit existing content. No fluff, headaches guaranteed.